Key Benefits:
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
Curly hair’s unique structure means it loses moisture faster and struggles to stay evenly hydrated. This is due to the twists and turns that slow the natural movement of oils down the hair shaft.
This cream is formulated to tackle that with a balance of mango butter and rice water to replenish hydration, smooth cuticles and support curl structure. Black oats, hyaluronic acid and mushroom extract boost moisture retention, while the light hold element helps curls stay defined all day without stiffness or residue.
The result? Frizz-controlled curls that are soft, sculpted, and naturally you.
Curly Hair
Tame, define and hydrate curls with this 97% natural ingredient formula. A lightweight, frizz-fighting cream with mango butter and rice water for soft, shiny, effortlessly manageable waves and curls.
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Key Benefits:
Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.
Curly hair’s unique structure means it loses moisture faster and struggles to stay evenly hydrated. This is due to the twists and turns that slow the natural movement of oils down the hair shaft.
This cream is formulated to tackle that with a balance of mango butter and rice water to replenish hydration, smooth cuticles and support curl structure. Black oats, hyaluronic acid and mushroom extract boost moisture retention, while the light hold element helps curls stay defined all day without stiffness or residue.
The result? Frizz-controlled curls that are soft, sculpted, and naturally you.
Gently towel-dry your curls and apply to damp hair. For an extra curl boost, layer over Wave Hello Curl Primer.
Fine hair? Start with a pea-sized pump. Thicker textures? Try a grape. Rub between palms and glide through hair from roots to ends.
Work through curls in sections using your fingertips, focusing on mid-lengths and ends. Scrunch to encourage shape, then style your way—diffuse or air-dry for soft, defined bounce.
Need to refresh your curls on a non-wash day?
Dampen your curls slightly, then apply a small amount of taming cream to reactivate product and redefine your curl pattern. It’s the quick fix for bounce-back definition, minus the crunch or buildup.
Gently towel-dry your curls and apply to damp hair. For an extra curl boost, layer over Wave Hello Curl Primer.
Fine hair? Start with a pea-sized pump. Thicker textures? Try a grape. Rub between palms and glide through hair from roots to ends.
Work through curls in sections using your fingertips, focusing on mid-lengths and ends. Scrunch to encourage shape, then style your way—diffuse or air-dry for soft, defined bounce.
Need to refresh your curls on a non-wash day?
Dampen your curls slightly, then apply a small amount of taming cream to reactivate product and redefine your curl pattern. It’s the quick fix for bounce-back definition, minus the crunch or buildup.
Ngl, I loved the old formulation and I was very loyal to it and i HATE when brands change things that are clearly working especially things I consider my holy grails BUT this is definitely an exception. I love the new formulation even more than the old. I don’t know if it’s as moisturising, but it definitely clumps my curls together better, gives me the best ringlets WITHOUT weighing my hair down throughout the week (which the old formulation kinda of did do) so the definition actually lasts. I applied it a week ago and my hair has been just as defined the entire week which is insane. Might have to use a leave in under it for extra moisture if u have courser hair like me but I’ll take that trade off ngl. im very pleasantly surprised and I will continue to buy it
Been using this for a while, smooth to apply and use in combination with the curl spray it adds moisture and shine
It's just amazing. Really defines my curls. Doesn't make it hard. I love it!
The original recipe with sea kelp and mango butter was absolutely superb, I have used it for years. The texture the smell … everything. The NEW recipe is revolting. I bought six ( not realising it’s changed) and it’s now awful . The texture and particularly the smell. Obviously going for cheaper ingredients: “rice water & black oats”. Rice water?? I could drain my own rice and apply rice water to my hair. I’m certainly not buying this again. Such a shame
Thank you for taking the time to share your thoughts. We’re really sorry to hear the updated Wave Hello Taming Cream hasn’t quite hit the mark for you. Our recent Glow Up wasn’t about cutting costs, it was about progress. The new formula features science-backed, sustainable ingredients like Rice Water and Black Oat Extract to deliver the same smoothing results, with a lighter environmental footprint. We completely understand that scent and texture are very personal and we’re sorry this version isn’t your favourite, but to reassure you the updates have been formulated carefully to ensure customers still enjoy the taming cream they know and love, just with elevated benefits.
This is line of my my favourite products form the wave hello range. It’s great!
