Key Benefits:

• Frizz Reduction + Control: Effectively smoothes frizz and fly aways improving the alignment (way strands lie against each other) for a sleeker appearance.
• Gentle Cleansing: The 97% natural, sulphate free formula gently cleanses hair and scalp without stripping, ensuring an effective and nourishing wash.
• Humidity Protection: Protects the hair from environmental humidity, decreasing the opportunity for frizz to be created.
• Natural Ingredients: Contains a frizz-tackling blend of active extracts of wheat bran and daikon and moisturising oils of marula and coconut that optimise hair sleekness and condition.

Consumer User Trial Results:

*Results based on an instrumental study, treated (shampoo, conditioner & serum) vs untreated hair

Frizz Magic Shampoo: Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Methyl Isethionate, Glycerin, Lauryl Glucoside, Caprylyl/Capryl Glucoside, Sodium Methyl Isethionate, Raphanus Sativus (Radish) Seed Extract, Triticum Vulgare (Wheat) Bran Extract, Coconut Acid, Sclerocarya Birrea Seed Oil, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Methyl Oleoyl Taurate, Potassium Sorbate, Parfum (Fragrance), Polyquaternium-10, Coco-Glucoside, Sodium Cocoate, Salicylic Acid, Glycol Distearate, Cetearyl Nonanoate, Trisodium Ethylenediamine Disuccinate, Citrus Aurantium Dulcis (Orange) Peel Oil, Ethylhexyl Isononanoate, Citric Acid, Sorbic Acid, Linoleic Acid, Sodium Chloride, Sodium Hydroxide, Benzyl Alcohol, Linalool, Limonene, Hexyl Cinnamal, Citronellol. [NOU035A] Frizz Magic Conditioner: Aqua/Water/Eau, Cetearyl Alcohol, Glyceryl Stearate, Glycerin, Cetrimonium Chloride, Behentrimonium Chloride, Cocos Nucifera (Coconut) Oil, C15-19 Alkane, Triticum Vulgare (Wheat) Bran Extract, Raphanus Sativus (Radish) Seed Extract, Sclerocarya Birrea Seed Oil, Camellia Oleifera Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Linoleic Acid, Citrus Aurantium Dulcis (Orange) Peel Oil, Citric Acid, Phenoxyethanol, Cetearyl Nonanoate, Parfum (Fragrance), Chlorphenesin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, Ethylhexyl Isononanoate, Linalool, Limonene, Hexyl Cinnamal. [NOU036A]

Note - The lists of ingredients contained in the composition of Noughty products are regularly updated to keep formulations in line with technical advancements and regulatory requirements. Please refer to the ingredients list on the packaging before using the product.