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Ready to feel flicking fabulous?

Explore our ranges:

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ENHANCE CURLS + WAVES
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RESCUE DRY + DEHYDRATED
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CONTROL FRIZZ
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VOLUME BUILD
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COLOUR CARE + TONING
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SOOTHE + CALM SCALP
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STIMULATE GROWTH
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CLARIFY + DETOX

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What The Follicle

At Noughty, we’re serious product performance, joyful brand experience and never, ever any BS.
Our commitment is to hair and scalp health, inspiring and nurturing happiness one follicle at a time.

Ready to unlock the secret to luscious locks?

Spoiler alert: it’s all about those hair follicles. These tiny powerhouses are the ultimate game-changers for vibrant, strong hair and a happy scalp.
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"When I began studying trichology, it's clear the pivotal role follicles play in hair health. Sharing insights about the importance of hair follicles, and how they are the building blocks of hair health, sparked a Noughty discussion and debate and we knew it was our role to enlighten our Noughty Nation. Hair Follicles need to be talked about, they are fabulous, and they need nurturing. It’s our mission to bridge that gap and help share the importance of follicle health!"
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CO-FOUNDER
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We are a British born, naturals brand on a mission, to exceed the performance of premium conventional hair and body care with natural alternatives that won’t cost the earth - literally.


Copyright © 2024 Noughty. All rights reserved. "Noughty" and "Noughty Hair Care" are trading names of KMI Brands Limited. 
We are a company registered in England and Wales with company number 4276412. VAT No. GB 799 0952 63.